August 18-20, 2025 Soda Pop, Advertising, & General Store
Lot #1454:
EARLY PEPSI-COLA SIGN W/ WOMAN & BOTTLE GRAPHIC
This lot is closed for bidding. Bidding ended on 8/18/2025
Single-Sided Cardboard. This exceedingly rare c. 1916 single-sided cardboard sign from Pepsi-Cola features a nice graphic of a woman holding a paper label bottle that reads New Bern, North Carolina. An early Pepsi logo can be seen at the top-left edge, but has been trimmed off half-way through the logo. This is perhaps the only known example of this sign. CONDITION: The field of the sign shows discoloration, color loss, and light fading to the color throughout. The outer field shows light surface wrinkles to the cardboard surface, and a few small areas of cardboard splitting. The edges show further color loss and wear, the worst of which is seen at the corners.
Condition: (7.0).
Item Dimensions: 18" x 24".