June 7 & 8, 2024 Soda Pop & Advertising Las Vegas
This lot is closed for bidding. Bidding ended on 6/8/2024
DSC. It is maker's marked "Forbes Boston." A rare and desirable example of this c. 1935 double-sided cardboard sign from Coca-Cola, featuring art deco imagery with the original hanging bracket. CONDITION: Side 1, retains good color throughout with a few surface abrasions and areas of discoloration. One of the two mounting holes has pulled through, but the original metal grommet is still intact. The outer edges show minor wear. (8.25). Side 2, remains very clean with good color throughout. There are slight areas of discoloration to the outer field. The outer edges show minor paper loss, as well as slight bending. (8.75+). The original bracket shows age appropriate wear, and displays well. A rare and desirable piece of Coca-Cola history.
Condition: (8.25, 8.75+)
Item Dimensions: 26" X 24"
