October 17, 2019 The John & Charlotte Yarbrough Coca-Cola Collection
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This lot is closed for bidding. Bidding ended on 10/17/2019
Circa 1912, this paper label would have served as a wrapper for the box that held 20 packs of gum. This is an exceedingly rare survivor and a piece you are not likely to encounter elsewhere. The colors are bright and unfaded and the label has only very light edge wear, a 4" paper wrinkle on the right side, and 2 very short closed tears at the top. "PEPSIN GUM" is written in pencil at the bottom of the label and a few pencil erasures are visible in the lower-right area, which all indicate this was probably a printer's proof. This was purchased from Ferd Soghurek of Baltimore, Maryland. He was a retired employee of A. HOEN & Company printers, with plants in Baltimore and Richmond, Virginia. From the collection of Thom Thompson. This is the actual item shown in Petretti's guide. Condition: 8.2 - 8.8, Excellent.

Item Dimensions: 12" x 7".
COCA-COLA CHEWING GUM SHIPPING BOX LABEL.
Bidding
Current Bidding
Minimum Bid: $1,000.00
Final prices include buyers premium: $4,305.00
Estimate: $2,000 - $4,000
Number Bids: 18
Auction closed on Thursday, October 17, 2019.
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